Once again I have the privilege of announcing a great addition to the ELEVATE crew. I’ve said it before and you’re about to hear it again, we’re all about bringing the right people to the table, and Bill Black is another perfect example.

I’ve known Bill as a friend, adversary, colleague, and all-around stand-up individual for almost ten years. That’s why I know he’s the perfect fit as ELEVATE’s new Director of Business. Sure, he has the sort of professional experience any agency would want – roles in all areas of advertising, marketing and operations management; clients spanning finance, retail, hospitality and more; and critical account management and leadership skills. But more than that, he understands our culture, our passion, our values and the way we and I work (not an easy task).

Here’s the technical mumbo jumbo for what he’ll be doing at ELEVATE: Bill will be responsible for providing strategic leadership and helping manage day-to-day operations for the group. Along with developing new business relationships, he will also provide tactical direction across all client accounts.

What that means is Bill will be digging into projects and delivering results. I’ve seen him engage clients, involve them in the creative process and earn their trust. And I’m excited to watch him build on our recent growth and help take ELEVATE to the next level.

Welcome, Bill – we’re glad you’re here.

Learn more about Bill, his family and his incredible community involvement on twitter @jasperblack.

To read the “official” release –> click here

Adena Health System, headquartered in Chillicothe, Ohio has signed a three year contract with ELEVATE to serve as their agency of record. We’re excited about the partnership and look forward to providing Adena with strategy, brand implementation, advertising, media buying, public relations support, marketing and communication support.

Adena’s commitment to quality and affordable healthcare provided by community based physicians and nurses is unmatched. Our goal is to share this message and confidence with the residents of the 32 counties Adena serves.

Adena Health System is a fully accredited, acute care, not-for-profit hospital serving more than 160,000 people in 32 towns in Ross and 10 contiguous counties. The Adena Medical Group, comprised of more than 150 physicians, includes primary care, surgery and internal medicine specialists. With five Centers of Excellence and the mission of ‘To Heal. To Educate. To Care.’ Adena works to raise the healthcare bar of southern Ohio.

We’ll continue to share our growth with Adena as we identify the audience segments, how best to connect with those audiences and the best messages to truly engage those audiences.